Le retour de la Toile de Jouy

Toile de Jouy, a great classic of decoration since the 18th century and always considered the French fabric par excellence, is experiencing a particularly successful period. In France the fashion for these printed monochrome motifs has never completely waned. Surprising however is the explosion of interest from stylists and designers from the rest of the world who interpret the unmistakeable style, finding inspiration for the creation of decidedly contemporary lines.
A number of enthusiasts have started a blog to gather together photographs of articles in Toile de Jouy with no limits, from the most traditional (cushions, seats) to the most unusual (soft toys, bags, brooches and buttons). Since it began two months ago, it has already received 9500 visitors.
Designers like to make everyday objects chic by decorating them with exquisite patterns. For example, Mat&Jevski, famous for its eccentric lampshades covered in voluminous feathers, has used Toile de Jouy with exotic motifs and fluorescent colours to decorate objects with clean simple, even minimal, lines (such as, for example, a camping chair or skateboard).

Designers at Le Coq Sportif have reinterpreted the ultra classical but also ultra casual Toffy model ballerina shoes in a neo-romantic version with burgundy coloured flowers.

Remaining with French companies, there is also the advertising campaign for Trésor by Lancôme with Ines Sastre in which a number of panels in Toile de Jouy are clearly visible.

Here you can find a video of the advertisement:

Lancôme - “Trésor”

And then there is the particularly patriotic collection Rockmantica by Jean Charles de Castelbajac

A prominent name on the Italian interior design scene is Bellora, Italian manufacturer of traditional household linen. The 2008 and 2009 bed linen collections include magnificent Toile de Jouy patterns in original colours (acid, plum and black).

Two details of the fabrics.

Novoceram’s own interpretation of Toile de Jouy comes in the Trèsjouy collection in which the figures made from pure gold film animate a discreet relief texture surprisingly reminiscent of the tactile effect of the original material. The technical characteristics of the ceramics allow the great Toile de Jouy tradition to finally make its entrance into rooms such as the bathroom and kitchen where the presence of water and humidity and the need for frequent in-depth cleaning advise against the use of original fabrics and wallpapers.

And last but not least, a decidedly above the line Toile de Jouy from K-Lou Design which we leave you to discover directly.