Just as for L’Echappée Verte, Novoceram brings the emotions of Métamorphose to life through a mini-site entirely dedicated to this Great Event of summer 2009!
To find out more, just click this link. You will be guided through a journey in four stages: savoir-faire, sensation, expérience and plaisir, but you will also find the official video, the backstage story e and lots of other downloads. You can also discover all the sets of [...]
Here is a selection of the first photographs of “Les dix visages de Mister X”, Novoceram’s installation for the 10th edition of Designer’s Days.
Here is a glimpse of Mister X’s wardrobe, its contents as diverse and variegated as the personality of its owner. In the background, Trèsjouy ceramic wallpaper.
Abandoning his customary reserve, Mister X (central figure in Novoceram’s spring 2010 Paris event during Designer’s Days) has allowed us to reveal in exclusive his ten personalities.
Mister X I - The solicitous bachelor-father
“I have to stay young and witty to keep up with the exuberant rhythm of my children and at the same time pass on the fruit of my experience! I chose Elixir, a mix of modernity and tradition with [...]
The 10th edition of Designer’s Days starts on 9 June 2010 and Novoceram invites you to take advantage of these six Paris days to relax in the winter garden of Mister X’s pied-à-terre and sneak a look in the wardrobe where he hides the secrets of his 10 personalities.
Noname, Samsara, Perlage, Elixir … The floor tiles will follow the whims of the multifaceted spirit of our generous host and you can [...]
For several weeks now, a monothematic site entirely dedicated to the ephemeral wonders of Novoceram’s Temporary Shop, “L’Echappée Verte”, open in Paris for just 18 days in September 2008, has been on line.
Designed to surprise at every click, the site aims to evoke as far as possible the fabulous atmosphere of the Paris Shop in all its uniqueness and complexity by re-proposing the graphics, colours and sounds in an initiatory experience full [...]
On 5 May, Milan’s famous Bocconi University, one of the most important and authoritative universities in the world for business management, finance and marketing, dedicated a lesson on its advanced marketing course to Novoceram’s Temporary Shop which, among the dozens of examples created throughout the world, was identified as emblematic of this new means of communication, exemplary of the theoretical models of experiential marketing.
Students on the ACME (Arts, Culture, Media and Entertainment) [...]
Here are some photographs of our temporary shop…
From the street, you can glimpse the branches of this enchanted world behind the giant hourglass which empties incessantly.
Sorry, this entry is only available in Italiano and Français.
Sorry, this entry is only available in Italiano and Français.
