Just as for L’Echappée Verte, Novoceram brings the emotions of Métamorphose to life through a mini-site entirely dedicated to this Great Event of summer 2009!
To find out more, just click this link. You will be guided through a journey in four stages: savoir-faire, sensation, expérience and plaisir, but you will also find the official video, the backstage story e and lots of other downloads. You can also discover all the sets of [...]

June 2011, Novoceram has achieved yet another success, thanks to its two innovative laying systems: Novoceram Indoor and Novoceram Outdoor, winners of the prestigious Observeur du Design 2012 label, the grand prix of international design!

As part of Métamorphose, the event-spectacle created with the support of the Communauté des Communes Les Deux Rives, Novoceram wanted to involve local shopkeepers by inviting them to display some of their products in the Hotel’s rooms.

This helped reinforce relations between representatives of the company and the local inhabitants and established a solid partnership with the shopkeepers involved.  In recognition of this collaboration, Gabriel Biancheri, deputy for the Drôme, Gérard Chaumontet, Vice-President [...]

These images illustrate the setting created in the rooms of the Hotel des Voyageurs during Métamorphose. Photographs taken while the event was open to the public with theatrical performances underway can be found here.
A fragment of an imaginary stay was created in the old hall of the hotel.  The floor is in Samsara Ivoire, the enormous screens are entirely clad in Florilège.

These are not images taken during Métamorphose, but an evocative exhibition of photographs on display in the corridors and rooms of the Hotel des Voyageurs during the event.
The images, taken by photographers whose style is characterised by the theme of abandonment, make a significant contribution to the atmosphere and mood of the visit.
Novoceram would like to thank the photographers by republishing their work in this article, for each image giving the title [...]

The visit to Novoceram’s factory at Champblain was one of the four afternoon appointments for each of the more than 600 guests at Métamorphose from Monday 8 to Friday 12 June.

Although part of the normal programme of customer visits to the company headquarters, proposing them during this event had a particular significance for Novoceram.
It is precisely the metamorphosis in the production process during the last few years which has already brought Novoceram [...]

For those of you who have already been our guests; for those of you who will be so in the next few days; for those of you who cannot be with us… here are the first photographs taken during visits to Métamorphose, the Novoceram Temporary Show at the Hotel des Voyageurs in St Vallier.

The hotel façade with the Métamorphose sign.

In the kitchen tiled with Fil de Coco and Dentelle, an extemporary cook [...]

As well as the visit to the Hotel des Voyageurs, for all the 600 guests during the first five days, Métamorphose also includes a visit to the factory and show room (radically transformed for the occasion), aperitifs and dinner.

Noisily and gaily welcomed by a storm of wind and rain of notable proportions and introduced more traditionally by a speech from Gabriel Biancheri, member of the Assemblée Nationale, and cocktails offered by the Communauté des 2 Rives,  Métamporphose, the Novoceram Temporary Show, finally opened its doors on Monday 8 June 2009.

The biblical gusts of wind which uprooted a number of publicity panels outside the company’s offices and the rain which half [...]