Eco Vintage: nature becomes refuge on Novoceram’s new stand

At Cersaie 2009, the International Exhibition of Ceramic Tile and Bathroom Furnishings taking place in Bologna from 29 September to 3 October 2009, Novoceram begins a new chapter in the creative evolution of the concept of display spaces.

After the tetralogy of the sumptuous Novoceram Maisons during the last four editions of Cersaie in which the company represented different ways of living à la française, once again the company is not afraid to experiment in the spaces of the new EcoVintage stand, a daring concept, able to recount its own original design point of view, but also its responsibility towards the environment.

The wonders of a surreal wood will be revealed to visitors to the stand, covered exclusively in Novoceram eco-compatible ceramic surfaces and multicoloured second-hand fabrics.   EcoVintage is designed as a secret oasis, inhabited by an imaginary character who has decided to live in the heart of nature to rediscover its most authentic dimension, but who when night falls approaches the edges of the city to capture and take away the objects cast off by man and bring them back to life in his own secret nest.

An unspoken story, but full of meaning, whispered by every detail of the installation. Genuine poplar trunks coming from plantations for replanting alternate with other surprising and imaginative trunks covered in old furnishing fabrics coming from brocantes and markets, true to the ecological spirit of recycling and reuse and always in respect of the unmistakeable fil rouge of Charme which unfailingly distinguishes all Novoceram’s stands.