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In 2010, the Designer’s Days celebrate their tenth birthday! The theme chosen by the organisers for this edition obviously hinges on the number ten.
For the occasion, Novoceram has discovered a strange phenomenon - Mister X (who wishes to remain anonymous) has given us the keys to his Paris pied-à-terre where he keeps the secret of his ten identities.

Obsessed by detail, he composes every characteristic of his personalities in his image with almost maniacal [...]

During Designer’s Days 2010, Novoceram invites you to the house in the Marais in the heart of Paris where Mister X guards the secret of his 10 lives. The passion for the 10 personalities he likes to interpret leads him to the point of changing the floor each time he changes identity.

The event will take place from 9 to 14 June in Paris.  Novoceram will be displaying its collections laid with the innovative [...]