On 5 May, Milan’s famous Bocconi University, one of the most important and authoritative universities in the world for business management, finance and marketing, dedicated a lesson on its advanced marketing course to Novoceram’s Temporary Shop which, among the dozens of examples created throughout the world, was identified as emblematic of this new means of communication, exemplary of the theoretical models of experiential marketing.

Students on the ACME (Arts, Culture, Media and Entertainment) [...]

As part of Métamorphose, the event-spectacle created with the support of the Communauté des Communes Les Deux Rives, Novoceram wanted to involve local shopkeepers by inviting them to display some of their products in the Hotel’s rooms.

This helped reinforce relations between representatives of the company and the local inhabitants and established a solid partnership with the shopkeepers involved.  In recognition of this collaboration, Gabriel Biancheri, deputy for the Drôme, Gérard Chaumontet, Vice-President [...]